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- SEO ServicesSEO, or search engine optimization, is probably the most important element of your website marketing strategy. Without search engine optimization techniques, your lovely, shiny new website won’t stand a chance of being found by the search engines, such as Google. Search Engine Optimisation: How People Search the Net Every day, millions of people use the internet to solve their problems, by typing in words into a search engine website such as Google to look for products and information. BUT they don’t type in whole statements, such as “I need a new pair of training shoes because mine have worn out and I like XBrand but I’m not sure I can afford them”. Instead, your potential customers shorten their typed request into a simple phrase such as: “Cheap XBrand trainers” SEO experts call these ‘”keywords”, although technically they are really “keyphrases”. These are the actual phrases that real potential customer are typing into search engines every second of the day and night, right across the globe. Search engines simply look for those EXACT words on every website in their vast databases of websites across the world, and show the results in their pages, with the most popular websites at the top.…
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